Donna Rae Smith, Founder and CEO

Energy

“So, what does “igniting leaders and accelerating change” really mean? It means we are different in the way we help leaders learn faster and the way we enable teams to commit to change easier. We have proven methods that reduce the resistance to learning and the fear of change.

Following the evaporation of the machine tool industry in the U.S. due to global competition, I had the opportunity to briefly work in Japan, and later work with W. Edwards Deming. Some of his rules for quality were to drive out fear, tear down barriers and build leaders. He was doing that from a process perspective. Bright Side has been doing this from a behavior perspective for 30 years.”

Stephen Covey, author of The 7 Habits of Highly Effective People called Donna Rae Smith a truly “I’ve Been There” woman. A graduate of the University of Michigan, Donna Rae is a frequent keynote speaker and guest lecturer at major corporations and universities. She is the author of Building Your Bright Side and The Power of Building Your Bright Side. She is a regular contributor of thought leadership articles and columns in behavioral strategy in national and regional publications, including Smart Business magazine.

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