Bonnie Curtis, Vice President Global Oral Care of Procter & Gamble, engaged Bright Side in 2005 when Procter & Gamble merged with Gillette.
Click to hear how Bright Side helped the P&G Global Care Unit
achieve amazing market results and number one rankings during this incredible international merger…
“The Bright Side behavioral and cultural change methodologies [enabled us] to continue a high level of sales…and profitable growth, take out costs and deliver cost saving synergies in the midst of a demanding, complex integration. We continue to leverage and reapply the expanded leadership capability.”
