- Our Work
Bright Side is the world’s only behavioral strategy company. For over 30 years, the company has partnered with leading businesses and organizations across the globe to deliver results in environments of change.
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Procter & Gamble: Safety at Pringles
Safety should not be a robotic process, no matter how advanced the robot. Bright Side worked with P&G’s Pringles Plant Leadership Team to develop this metaphor that describes the plant’s current state, desired future state, and the gap between, to engage all plant employees in re-aligning their safety behaviors. >> read more
- Not What But How
Change is often painful, unpleasant, disruptive, exhausting and/or scary. To combat this, Bright Side has developed a solid, disciplined and customizable foundation rooted in behavioral scientific method and best practices, as well as proven experience in the application of these principles in the work environment.
The Bright Side Transformational Model
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We’re not talking process, here. You know your processes. You know what to do. You’ve set objectives for your lines of business, your teams and the individuals in your organization. Let’s talk about how to act. Let’s talk about balance.
The Bright Side Approach explicitly and intentionally expands the traditional practice of strategy – It is not just about WHAT but also HOW.
>> How is observable. It is something that you can see, hear, experience.
>> How is self-regenerating. It becomes infused in your daily routine. It gives you a sustainable and replicable culture that results in a true competitive advantage.
>> How is the behavioral strategy that accelerates what you need to achieve.
Other companies ask What. Bright Side illuminates and shows you the How.
What makes Bright Side different is our ability to move quickly from theoretical to applied science. We apply behavioral strategies to hit specific business targets. Put simply, it is all about creating IMPACT.
The Six Principles of Behavioral Strategy
Interact with the graphic above to learn a little about each principle.
At Bright Side, we put behavioral science to work to enable your leaders to demonstrate, practice and infuse the six principles in your organization in ways that produce measurable results. The Outcome – CULTURE CHANGE.
We are catalysts. We attach to your current business challenge and apply our methodologies to increase your own learnings for navigating through change. As catalysts, we accelerate the development of your capabilities regardless of the type or level of the transformation.
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Bright Side pioneered the behavioral strategy process, methodology and tools for applying behavioral science to business strategies. And we are still innovating leaders in our field.
Joyce A. Friel
With more than 30 years of practical as a vision leader, Friel’s enthusiasm for building capability in individuals and organizations shines through her energy and commitment. She passionately leads improvement in the “soft stuff” resulting in “hard stuff,” with a bottom line: transformation and improvement.
Margaret R. Walker
Margaret R. Walker was named Vice President of Dow Engineering and Technology in 2004 and is the executive charged with deploying differentiated performance in capital delivery across all geographies and investments.
Vanessa J. Evans
With vast experience in both consumer and medical markets, Vanessa J. Evans is currently consulting on building global customer relationships, improving and designing business processes to drive growth and profitability, leadership sustainability and building brand and company cross-functional business plans. >> read more
Vivian K. Kist
If executive coaching is about helping people achieve previously unattainable levels of excellence in their chosen career paths, then meet Executive Coach, Vivian Kist, who has walked a mile or two down those same paths, making all the difference.
The Bright Side® of Change
Evolving for Excellence: Improving Supplier Handoffs
Substandard parts. Rising costs. Timeliness of delivery. These are just a few of the challenges manufacturers face in their relationships with suppliers. The subject was touched on at Smart Business’ Evolution of Manufacturing Conference last week; I’m using the panelists’ responses as a launching point to offer suggestions on how manufacturers can mitigate some of these challenges. >>read more
The Bright Side® of Change Blog Archives
- Super Bowl Thinking: Super Marketing Strategies for Leaders
- It’s the Little Things That Count: A Riveting Story
- Handling the Truth
- The Virtue of Transparency
- Leading Big: Lessons from Nobel Peace Prize Winners
- The Power of Possibilities
- The Art of the Apology
- Leading From the Front
- The Tenets of Innovative Companies
- Investing in Innovation
- Health of You and Your Organization
- The Color of Productivity
- Corralling Control
- The Behavior of Experimentation
- Finding the Bright Side
- Reflecting for Growth
- Focused Versus Frivolous Fun At Work
- The Blame Game
- Overcoming Control
Published Papers, Research and Articles
Leading with Quiet Confidence
Next door to me, two very large dogs – with questionable origins – spend their days traveling the perimeter of the 2-plus acres of their owner’s property, making it clear to passers-by the border of their domain. >> read more
101 Ways to Power Up Your Job Search
101 Ways to Power Up Your Job Search fits the model for a power-based performance support system. In fact, once it gets loaded onto the internet with some HTML capabilities, it most likely will be the Bible for job seekers. It provides just what you need, just when you need it, in just the right amount.
Why is Training and Development So Important for Employee Retention?
What do employees want? Why is there such a high turnover rate among skilled workers? In today’s labor market, these are questions every business–yours included–must ask itself. Workers are the most important element of any business; they must be retained, and happily so, in order for the business to remain competitive. >> read more
The Janus Role: A Facile Requirement for Today’s Leaders
Within organizations that use teams for enhanced performance, the manager’s role is evolving. It’s evolving in support of teams and an empowered work environment. We choose to use the sponsor role to differentiate the evolution. >> read more
by Donna Rae Smith
An energizing and barrier-breaking approach to professional and personal productivity!
Based on the author’s immensely successful corporate seminar program, Building Your Bright Side, outlines a workable plan for reaching the creative child within each of us as a key to unlocking our full potential.
by Donna Rae Smith
Donna Rae Smith – pioneer, business visionary, change-maker – challenges you to discover The Power of Building Your Bright Side. In this breakthrough book, she shares with you the rejuvenating concepts that have transformed the dynamic business heroes of America.
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Should we "play nice" at work?
Bright Side® is The Behavioral Strategy Company. For over 25 years, Bright Side, Inc. has partnered with leaders of companies across the globe to transform and build sustainable organizational cultures.
Add Bright Side, Inc. to your circle
We are ready to meet you where you are and engage you in Bright Side’s proven approach to sustainable, leader-led, transformational change. To get you where you want to go as an organization, we will customize our approach, proprietary methodologies and processes for you.
Regardless of how we get started, our results are impressive. 30 years of client success is proof. We can do the same for you.
It Starts With a Phone Call, Email or Visit
We invite you to learn more about Bright Side’s capability to laser focus on the behavioral strategies that accelerate your organization’s business systems. Please feel free to contact any of our partners with your questions.
Phone: 440.543.1800 Fax: 440.543.3999
1188 Bell Road
Chagrin Falls, Ohio USA 44022
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